But Access To The Haystack Is Gonna Cost Ya. Another thought to file under the “you get what you pay for” column. A retailer recently complained to me about an occasional but increasing incidence of customers looking for small parts in a category he sells (and used to sell much more of).  Yet as more […]

Good business stands tall on principle. Short can be a benign term used to describe length, but so often it conveys a sense of insufficiency. For example, coming-up-short, short shrift, shorting a company’s stock, shortness of breath or being short-handed. Indeed, life is short so we want to make the most of it, right? A […]

Passable or Passé? The 2015 holidays are about to begin and America looks forward to Black Friday Eve. (When will calendar-publishers finally drop the old-fashioned name ‘Thanksgiving’?) Let’s review: Some years ago, the mania for holiday shopping discounts and deals superseded an 1869 gold market crash previously known as Black Friday.  American Express then designated […]

Who Cares? I received an email today aimed at small business owners titled “Instagram, Who Needs It?” Inside the email was the tagline, “Hashtag Your Way Into Your Customers’ Hearts”. The sole subheading within the body of the email said, “Use Hashtags to Build Community”. The email was from a company that sells costly software […]

Not Sprinkled With Sugar Ever play one of those picture games where you look for what does not belong in the picture? Take a look at the picture on the left. If you spotted it, you’ve got to be asking yourself why a screwdriver is driven into the ground. It is to hold one of […]